Yoga Hub

Challenge

Many individuals struggle to maintain consistent wellness routines due to busy schedules, varying energy levels, and specific physical or mental health challenges. Existing wellness apps often lack personalized guidance and community support, leaving users feeling isolated and have their needs unmet.

Solution

I designed the yoga & meditation app to provide personalized and adaptable wellness experiences. By offering customized practices based on time, goals, and specific needs like anxiety and sleep issues, the app ensures users can achieve their wellness goals. Additionally, it includes features for injury management, and strong community support to create a comprehensive and supportive wellness environment.

User research & personas

I used surveys and interviews to gather more insights on user needs and problems.

The interviews aim to understand users' motivations, goals, and experiences with online self-development and yoga tools, identifying key features, preferences, and limitations in current offerings. It also seeks to uncover desired improvements and the overall impact of these tools on users' personal growth and daily habits.

Name:

Alex Ramos

Age:

Occupation:

Mechanical Engineer

Family:

Single, one child

Education:

Bachelor’s Degree in Mechanical Engineering

Hometown:

Madrid, Spain

"Structured programs and detailed tracking help me stay organized and focused on my wellness and spiritual goals."

Goals:

Maintain Balance: Integrate wellness and spiritual practices into a busy schedule to enhance balance and personal growth.
Consistent Routine: Follow structured programs to stay organized and meet personal health and spiritual goals.
Monitor Progress: Use detailed tracking to monitor progress and deepen spiritual development.

Frustrations:

Disorganized Content: Finds it challenging to locate relevant content due to disorganized suggestions.
Limited Tracking: Current tools lack detailed tracking and integration of various practices.
Generic Guidance: Finds generic group classes and some wellness apps misaligned with his skill level and needs.

Behavior:

Prefers Home Practice: Chooses to practice at home due to work constraints and the need for flexibility.
Seeks Interaction: Values community interaction and feedback from professional coaches.

Needs and Motivations:

Detailed Tracking: Tools for detailed tracking and analysis of wellness and spiritual practices.
Structured Programs: Comprehensive programs with progress tracking and feedback.
Motivational Elements: Features like streaks, reminders, and progress tracking to keep her engaged.

Name:

Shay

Age:

Occupation:

Yoga Instructor and Self-Development Coach

Family:

Single, two children

Education:

Certified Yoga Instructor and Self-Development Coach

Hometown:

Mexico City, Mexico

"Digital platforms have been a lifeline, allowing me to continue my practice and teaching, but they need to feel more connected and intuitive."

Goals:

Continue Teaching and Learning: Maintain her yoga and self-development practice through digital platforms.
Enhance Community Interaction: Foster real-life social settings within digital tools to build meaningful connections.

Frustrations:

Technical Issues: Technical difficulties on platforms like Zoom can disrupt the teaching and learning experience.
Complex Interfaces: Some digital tools are initially confusing and difficult to navigate, especially for teaching.
Lack of Social Interaction: Existing self-development tools lack effective social interaction features.
Poor Audio Quality: Subpar audio quality, particularly for music, diminishes the overall experience.

Behavior:

Prefers Live Interactions: Enjoys live teaching and attending classes for a more engaging experience.
Community-Oriented: Values social interaction and seeks tools that foster real-life community connections.

Needs and Motivations:

Enhanced Community Features: Features that mimic real-life social interactions to build meaningful connections.
User-Friendly Interface: Simple and intuitive to use, minimizing cognitive load, especially for content providers.
High-Quality Audio: Improved audio quality, particularly for music, to enhance the immersive experience.

Name:

Linda Michaels

Age:

Occupation:

Counselor

Family:

In a relationship, no children

Education:

Bachelor’s Degree in Counseling Psychology

Hometown:

Dublin, Ireland

"Balancing my work and personal life is essential, and integrating wellness practices helps me stay grounded and connected."

Goals:

Maintain Balance: Integrate wellness practices into a busy schedule to enhance balance and connection with the body.
Injury Management: Ensure practices are safe and tailored to avoid aggravating any existing injuries.
Overcome Challenges: Use personalized wellness programs to address specific personal and professional challenges.

Frustrations:

Generic Content: Finds group classes and some wellness apps too generic and often misaligned with her schedule or skill level.
Overly Talkative Instructors: Dislikes instructors who talk too much during sessions.
Lack of Customization: Needs more options for customizing guidance and practice modules, particularly for injury management.

Behavior:

Prefers Home Practice: Chooses to practice at home due to work constraints and the need for flexibility.
Tech-Savvy: Regularly uses digital tools and apps to manage wellness routines.

Needs and Motivations:

Customization and Personalization: Tailored content and guidance to meet specific personal goals, challenges, and injury management.
Flexibility: Options to adjust practices according to daily needs and moods.

Name:

Jennifer Williams

Age:

Occupation:

Student

Family:

Single, no children

Education:

Master's Degree in Biomedical Sciences

Hometown:

Cologne, Germany

"I need quick and effective tools to help me stay balanced and focused in my hectic life."

Goals:

Improve Mental Well-being: Integrate self-development practices into her daily routine to reduce stress and enhance mental clarity.
Time Efficiency: Find methods that fit into her busy schedule without being overwhelming.
Consistency: Establish a consistent practice that she can maintain long-term.

Frustrations:

Unclear Guidance: Confused about the correct usage of meditation and yoga techniques.
Frequent Paywalls: Annoyed by constant requests for payments to access essential features.

Behavior:

Tech-Savvy: Regularly uses apps and digital tools to manage her work and personal life.
Motivated by Progress: Finds motivation in tracking progress and achieving streaks or milestones.
Short on Time: Looks for quick, effective solutions that can be done in short bursts throughout the day.
Seeks Convenience: Prefers intuitive and user-friendly interfaces that require minimal setup.

Needs and Motivations:

Clear Instructions: Detailed guidance on how to properly perform meditation and yoga practices.
Short Sessions: Brief, manageable sessions that can be easily incorporated into her daily routine.
Personalized Feedback: Customized advice to ensure she is progressing correctly and effectively.
Affordable Access: Reasonable pricing without constant upselling of features.

Ideation

During this phase I created problem-, hypothesis-, goal-statements and userjourneys. By combining this information with a competition audit, I selected 4 main ideas after a few cycles of using the Crazy 8's and HWW method.

Lo-Fi Prototyping

During this phase I created a variety of user flows for different screens, creating a storyboard, sitemap and ultimately the wireframes that are connected together to form a prototype using Figma.

Wireframes

Lo-Fi prototype

After sketching wireframes on paper and turning them into digital ones in Figma, they got glued together as Lo-Fi prototype using Figma as well.

View Wireframes View Prototype

Usability study

During this phase I did a moderated usability study to discover what can be improved and if user's are able to use the main features of the app without much difficulty.